HOUSE OF SHOREDITCH

Founded in 2020 by Natalie during the global pandemic, House of Shoreditch began as a brand specializing in eco-friendly homewares, crafted in small batches at her London home in Hackney, Shoreditch. Over time, we have broadened our vision to enhance the House of Shoreditch experience.

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Our concept store now serves a purposeful and aesthetically pleasing role in everyday life. Inspired by our founder's love for matcha—which led to a positive health transformation after she replaced her daily jittery coffee with Japanese matcha tea—Natalie found that matcha helped her relax, reduce stress, and lower her anxiety.

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Natalie noticed that many cafes, coffee shops, and matcha bars often use unhealthy coffee syrups as sweeteners. These syrups frequently contain artificial ingredients, preservatives, or high-fructose corn syrup, which can have negative health effects when consumed excessively. Additionally, some venues sell brightly coloured blueberry and strawberry matcha drinks that look delicious but don’t actually contain any real fruit. This observation inspired her to launch a new product: Pink Superfood Matcha! Made with real fruit powder and ceremonial matcha, it's packed with healthy antioxidants and vitamins from blackberry, raspberry, blueberry, and beetroot. Delicious and refreshing, there’s no need for added sweeteners or sugar, as it is naturally sweetened with vanilla.

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While homewares remain our first love, we have also crafted beautiful signature-scented home fragrances and handmade expressive barista glassware. These pieces are designed to let you sip and savor your favorite matcha drinks while enhancing your home's interior. All of these can be found on our online concept store.