Natarī Matcha® by HOUSE OF SHOREDITCH
House of Shoreditch is a modern wellbeing brand creating functional matcha blends to support calm, focus, and balance in everyday life. Rooted in our Life As Balance™ philosophy, we design products for people seeking a more grounded way of living in a fast-paced world.
Inspired by the Japanese philosophy of kaizen — small, mindful improvements —
Natarī Matcha® was created to support balance in modern life. Our blends are thoughtfully crafted using clean, organic ingredients to encourage calm focus, clarity, and everyday wellbeing.
We believe wellbeing doesn’t have to be complicated. Each blend is designed to fit seamlessly into daily life — whether that’s a quiet morning moment, a mid-day reset, or a pause between busy moments.
A MODERN MOMENT OF CALM
At House of Shoreditch, our mission goes beyond matcha. We create functional blends that support balance between mind, body, and modern life. Every Natarī Matcha® blend is made with clean, organic ingredients to support clarity, calm focus, and intentional moments of pause.
Free from artificial additives and unnecessary sweeteners, our blends are designed to fit effortlessly into everyday life — supporting a more grounded approach to wellbeing.
ORGANIC | FUNCTIONAL | INTENTIONALLY MADE
YOUR MATCHA COMES DIRECTLY FROM OUR TEA FARM IN KYOTO JAPAN.
Your matcha is 100% Organic from field to first sip.
It is grown on a family-owned tea farm with a 350-year history of cultivating tea.
The leaves used in your matcha are nurtured without pesticides, shade-grown, hand-harvested, and stone-ground, then shipped in small batches to preserve peak freshness and quality.
BRAND STORY...
House of Shoreditch is a modern wellbeing brand creating functional matcha blends and calm-forward experiences for everyday life.
Inspired by the Japanese philosophy of kaizen — small, mindful improvements — our founder discovered the grounding power of Japanese tea during a season of anxiety and burnout. What began as a personal way to slow down and reconnect grew into
Natari Matcha®: premium blends created to support focus, calm, and balance in modern living.
Today, House of Shoreditch is evolving into more than a tea brand. Rooted in the Life As Balance™ philosophy, we design products and future experiences for those seeking a more grounded way of living in a fast-paced world — one cup, one pause, one moment at a time.
Read more about our founder’s story...
MATCHA & PILATES
Matcha Meets Movement – A Collaboration for Mind and Body
At House of Shoreditch, we believe wellness should feel as good as it looks. That’s why we partner with Pilates studios and instructors to bring the calm focus of ceremonial matcha to your classes. We provide freshly whisked matcha, beautifully presented accessories, and curated blends that enhance energy, concentration, and recovery — without the crash of coffee. Whether it’s a post-class ritual, a wellness event, or a private session, our service adds a touch of luxury and mindfulness to your studio experience.
TEA TALKS WITH NATARI SERIES -
By HOUSE OF SHOREDITCH
Tea Talks with Natari is a thoughtful series exploring Japanese tea culture, mindful spaces, and real conversations around wellbeing.
Earlier this year, we travelled through Japan — visiting tea farms, matcha bars, serene cafés, and quiet spaces rooted in balance and presence. These experiences deepened our understanding of how tea, environment, and intentional living are woven into everyday life in Japan.
Through Tea Talks with Natari, we share these moments, insights, and reflections — exploring how calm, creativity, and balance can be brought into modern living, wherever you are.
Join us as we explore tea, space, and the art of slowing down.
